iOS 14.5 ke baad Meta Ads ki duniya badal gayi. Lekin jo sahi kar rahe hain unke liye Meta abhi bhi consistently 5-8x ROAS de raha hai.
2025 Mein Kya Kaam Karta Hai
- Broad targeting + Advantage+ — Meta ka AI manually defined audiences se consistently better.
- Video/Reels format (9:16) — Static image se CPL 40% lower.
- UGC — Real customer videos — Polished brand ads se 3x better convert.
- Conversions API (CAPI) — Without CAPI 40% data miss.
Jo Band Karo
- Detailed interest targeting pe over-relying
- Single image static ads as primary
- 2 se kam creatives per ad set
2025 shift: Advantage+ genuinely kaam karta hai. Manual targeting ka control achha lagta hai lekin ROAS Advantage+ se better aata hai.
4.8%
Average CVR hamare Meta clients ka vs 1.2% industry average
🔥 Winning Formula
Broad targeting + Advantage+ + 3-5 video creatives + CAPI = 4-6x ROAS consistently.