Aapne Google Ads pe paise lagaye hain aur ROAS 2x se kam hai? Leads qualified nahi hain? Yeh guide specifically aapke liye hai — real Indian business examples ke saath.
Google Ads Kyun Fail Hote Hain
90% Indian businesses yeh teeno mistakes karte hain — aur phir keh dete hain “Google Ads kaam nahi karta.” Galat keywords, landing page mismatch, no conversion tracking.
Step-by-Step: 6.2x ROAS Ka Formula
Intent-First Keywords
High-intent keywords target karo. “Dentist near me Indore” wale spend karo, “dentist” pe mat. Conversion rate 9x better.
Pain → Solution → CTA Ad Copy
H1: Customer ka problem. H2: Solution. H3: Social proof. Example: “Acne Scars?” → “Laser 3 Sessions” → “500+ Patients — Free Consult”
5-Second Landing Page Rule
5 seconds mein visitor ko samajhna chahiye kya milega. Before/after, WhatsApp button above fold, load under 3 seconds.
Smart Bidding After Data
Pehle 2 hafte Manual CPC. 30+ conversions ke baad Target ROAS switch karo.
Negative Keywords Weekly
Search Term Report weekly dekho. Irrelevant searches negative list mein add karo. 20-30% budget save hota hai.
QS 7+ hone pe CPC 30-50% kam ho jaata hai. Ad copy + landing page + CTR teeno align karo.