Agency Hire Karne Se Pehle Yeh 7 Questions Zaroor Poochho

PracharGuru ke paas aane wale 80% clients pehle kisi bad agency ka shikaar ho chuke hain. Average nuksaan: ₹40,000-₹1,50,000.

Question 1: Last 3 Clients Ka Actual ROAS

Real numbers maango. “Client confidentiality” ek excuse hai. Red flag: Sirf vanity metrics.

Question 2: Campaign Kaun Manage Karega?

Specific person ka naam maango. Red flag: “Hamaari team” — vague.

Question 3: Reporting Frequency?

Weekly minimum. ROAS, CPL, CPA. Red flag: Monthly report with only reach/impressions.

Question 4: Contract Lock-In?

3 months reasonable. 6-12 month rigid = trap.

Question 5: Ad Account Ownership?

Aapka apna account hona chahiye. Agency sirf admin access.

Question 6: Landing Page Included?

Sirf ads + bad landing page = paise barbaad.

Question 7: Results Nahi Aaye Toh?

Good: “Strategy revisit karenge.” Bad: “Market slow hai.”