Sabse common question. Short answer: depends. Lekin ek 3-question framework hai jo 80% cases mein sahi answer deta hai.
Fundamental Difference
- Google = Demand Capture — Jo already search kar rahe hain unhe pakdo.
- Meta = Demand Creation — Jo soch bhi nahi rahe unhe discover karo.
3-Question Framework
1
Google Pe Search Karte Hain?
High volume (clinic, coaching) → Google first. Low volume (fashion, D2C) → Meta first.
2
Ticket Size?
High ₹5K+ → Google. Low under ₹2K → Meta.
3
Abhi Leads Ya Brand?
Immediate → Google. Long-term → Meta.
Exact Budget Splits
Service: ₹4,000 Google + ₹1,000 Meta retargeting
E-Commerce: ₹3,500 Meta + ₹1,500 Google Shopping
⚠️ Honest Note
₹5,000/month competitive niches mein mushkil hai. Minimum ₹8,000-₹10,000/month recommend karte hain.